Got a couple of comments in person and on the blog about pursuing sugar free baking on why we’re doing it and is it true to our ideals. They’re fair questions and I understand the questions and the nature of them so let me share some thoughts…

Sugar free products are definitely something people have been asking for–for years really. I wrestled with the matter of whether or not to produce items that possibly use ingredients that aren’t in line with the core CakeLove mission- to bake with all natural ingredients. While I will never stray from that principle for our traditional products, everyone needs love and for CakeLove to ignore, disregard, or look away from this large sector of the population isn’t very genuine on our part and is a bit shortsighted for any business. We want people to enjoy desserts and believe that with enough information our customers can make an informed choice about what type of product they’ll purchase. It’s a change that we’re happy to embrace and look forward to greeting people who need to manage their blood sugar with treats that look and taste great!

We’re on the path for R & D and hope to have products available this fall. Thanks!

This entry was posted on Wednesday, August 5th, 2009 at 5:25 am and is filed under Business, Recipes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.