In the wake of the tragedy in Connecticut last week, it’s difficult to think and talk about anything but how incredibly sad we are at CakeLove for the victims and grieving families. They have been in my thoughts and prayers, especially as I hold my girls very close and give thanks for their presence.
Part of what I think about when I hold my daughters and marvel at how lucky and happy I am to have them in my life is that when I have to leave their side and go make cupcakes, I want those cupcakes and the whole experience for customers to be as good as it can be. So in the past few weeks we’ve been looking at how to improve our products and service for the people we’re baking for: you! We’ve heard your feedback and want to thank you for it.
Many of you have asked for our cupcakes to be served at room temperature. Well, now they are and we couldn’t be happier! No more waiting, you can dive right in! Thank you for your feedback.
While that is a big step for us, we looked around and said, “why stop there? What else can we do better?” We took a close look at our Red Velvet recipe. We stripped it down and rebuilt it with a focus on drawing out the most beguiling aspect to its flavor: a subtle hint of chocolate without being a chocolate cake! Now it’s a redder (thanks to a touch more coco powder), moister, and better complements to the cream cheese icing that rides on top of it! Come check it out, I think you’ll like it!
A lot of change all at once can be a little much, but when we taste tested a revamped vanilla cupcake from our test kitchen, it was clear we had to share this with you–and right away! With your feedback we crafted a recipe that offers a much lighter texture with a crumb that’s moist and tender. Thanks for your help! We love it and hope you do, too!
Baking from scratch is always an adventure. Even though there were umpteen trials that didn’t work out and we have to do a few more laps at the gym because of all the sampling, we had fun in the process and learned quite a few things about what we love to do.
As always, thanks again for your feedback and continued support. We’re glad we can share with you our passion for baking from scratch!
Our best wishes for a healthy and safe New Year,